Sams | ISBN: 067233545X | 2011 | 240 pages | PDF | 12.1 MB
Sams Teach Yourself Google AdWords in 10 Minutes gives you straightforward, practical answers when you need fast results. By working through its 10-minute lessons, you’ll learn everything you need to use Google AdWords to find more customers, sell more of your products and services, and earn higher profits at lower cost!
Tips point out shortcuts and solutions
Cautions help you avoid common pitfalls
Notes provide additional information
Plain English definitions explain new terms
10 minutes is all you need to learn how to…
Identify goals, target markets, and demographics
Create your AdWords account and publish your first test ads
Write great ads and continually improve your copy
Schedule ads for the right times of day, days of the week, holidays, and seasons
Master AdWords’ tools for managing accounts, bids, keywords, and ads
Choose, fine-tune, and optimize keywords
Use AdWords to complement organic search engine optimization (SEO) campaigns
Use geotargeting and other advanced techniques
Profit from AdWords’ suggestions–and know when to ignore them
Utilize AdWords reporting to improve your ads’ profitability
Control spending, manage cash flow, and reduce costs without impacting results
Troubleshoot your AdWords campaigns
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